Degustation is a marketing tool that allows the target audience (consumers)
to get acquainted with the taste properties of the product at the moment
when the consumer is interested thus allwing to
make a decision on the trial purchase.

At the moment the efficiency of the degustations in comparison with the advertising in the mass media is obvious, because consumers are far too over-saturated by the TV ads – for the most part it invokes rejection, rather than interest. Advertising in the mass media makes the buyer to go for the goods, but it is not quite effective for the target audience. Degustation provides an opportunity to make the goods go to the buyer, thus "capturing" the consumer at the time of the decision.

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